Resources Library by ANA

The British motorist and the oil crisis

This paper describes how motorists in the United Kingdom reacted to a series of events following the Arabs-Israeli war of 1973. These events include petrol shortages, both threatened and actual, appeals to save fuel in the national interest, both...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: David Lowe-Watson

August 1, 1975

Personal saving and social trends in Great Britain 1973-1974

This paper demonstrates, by reference to the Taylor Nelson MONITOR of Social Trends: 1. That savings and investment behaviour shows the same lack of rationality as other consumer behaviour; 2. that socio-economic variations are different from those...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: T. Punt

Company: KANTAR TNS Malaysia

August 1, 1975

Language, the press and political attitudes

Canada’s communications experience is of interest to other heterogeneous societies, especially where there are vertical cleavages such as language and region. The influence of language in the communications flow is highly visible, it means that...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Arthur Siegel

August 1, 1975

The quality of research is...

Since the theme of this Congress is the quality of research, I thought it might be a good idea to find out what some ESOMAR members think has been the contribution of ESOMAR Congresses, not just to the overall quality of research, but to the quality...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Emanuel H. Demby

August 1, 1975

Country casuals

The research described in this paper was instigated by Jaeger Limited and the Coats Eaton Group. The objective was to investigate the viability of marketing a new range of women's wear to the middle market, where it was felt there was a gap. The...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Mette Leaver

December 4, 1974

The use of marketing research in large French companies (French)

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Patrick Le Maire, Yves Evrard

September 1, 1974

The Lintas-"Pam" (German)

Corresponding to special agency's needs we have developed a sub-model to identify determinant attributes of buying-attitude. Its name is: "PAM" (Preference Analysis Model). PAM will be explained in detail and by examples. LINTAS realised in the last...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Peter Kreye, Olaf Jansen

September 1, 1974

The Lintas-"Pam"

Corresponding to special agency's needs we have developed a sub-model to identify determinant attributes of buying-attitude. Its name is: "PAM" (Preference Analysis Model). PAM will be explained in detail and by examples. LINTAS realised in the last...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Olaf Jansen, Peter Kreye

September 1, 1974

Marketing & the consumer

In the following paper some remarks are made about the general theory of consumerism and about studies which have been publicised. In this paper we shall show some results of the study, focussed on the relations between criticism of advertising and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: John Knecht, Peter H. van Westendorp

September 1, 1974